[ About ]

For LoveShackFancy’s Spring Resort Campaign, I brought a refined lens to the brand’s signature romance, returning to my roots in floral photography and collage. The creative direction focused on timelessness, elegance, and craft—elevating the visual storytelling to resonate with a more sophisticated audience. Through considered typography, layered compositions, and vintage-inspired touches, the campaign honored the brand’s whimsical aesthetic while evolving its visual language.

[ Challenges ]

• Balancing LoveShackFancy’s playful identity with a more refined, elevated tone
• Introducing new typefaces (Capraia and a handwritten script) to enhance elegance without losing brand recognition
• Ensuring florals complemented the apparel rather than competing with it in digital formats
• Designing a campaign invitation that felt romantic, nostalgic, and tactile—anchored by periwinkle aqua roses
• Creating cohesion across social content while allowing for storytelling and visual depth

[ Services ]

Art Direction, Typography Selection, Social Campaign Design (Carousel & Stories), Invitation Design, Floral Photography & Collage