Bio

Hannah is a multidisciplinary Brand Designer and Art Director working at the intersection of strategy, design, and real-world execution. Informed by psychology, archival references, and contemporary digital culture, her work explores how brand is built, experienced, and evolves across touchpoints. She most recently led creative at Altered State NYC and founded Ofelia Creative Studio, an independent practice focused on thoughtful, culturally grounded brand experiences.

Experience

Altered State
Sr. Art Director
2023 - 2026
‍
Ofelia Creative Studio
Creative Director/Founder
2020 - Present

Selected Fractional Partnerships
‍‍
‍Not That Sweet
Creative Director & Brand Designer
2025–Present

Anej Skin Studio
Creative Director & Brand Designer
2023

Sakuranna
Art Director & Brand Designer
2021
‍
Uncompromised Creative
Studio Intern
2018-2020

Experience

Brand Identity Systems
Art Direction
Campaign Concepting
Type Design
Layout & Print
Web Design
Digital & Social Campaigns
Experiential Design

Instagram

Are.na

Connect

The identity for Halletts Point Phase II was built to feel human and lived in. Every decision, from typography to texture, was guided by the idea of home as something soft, grounding, and connected.

Each symbol tells part of the story, reflecting moments of togetherness, comfort, and ease that define life by the water.

The system expanded into a full identity, translating brand values into tangible expressions across print and environment.

The brochure, included in the resident welcome package, captures the warmth and ease of life at Halletts Point through understated typography and material detail.

Leasing video created to showcase the Halletts Point brand system in motion. The animation reveals the formation of the symbols and their seamless transitions into one another, emphasizing the interconnected structure of the identity.

From retail vinyls to city buses, the brand system scaled into environmental applications designed to strengthen visibility and community presence.

To extend the brand beyond the building itself, I art directed a neighborhood shoot that captured the authentic rhythm and charm of Astoria. The imagery was guided by the same tonal principles as the brand — soft light, texture, and a sense of belonging.

Leasing email designed to support residential launch and inquiries.

Halletts Point

Lead Brand Designer • Creative Direction

Halletts Point is a multi-phase waterfront residential development in Astoria, requiring a brand that could evolve alongside the neighborhood while supporting immediate leasing efforts. I led the creative direction and developed a flexible identity system spanning digital, print, environmental graphics, sales collateral, advertising, and photography direction. Rather than creating one-off marketing pieces, I focused on building a scalable visual language that could be applied consistently across every resident and leasing touchpoint. The result was a cohesive brand system designed to support both launch campaigns and the continued growth of the development.

Designed a cross-channel marketing campaign spanning Instagram and email to communicate product benefits through compelling visual storytelling.

Adapt Naturals

Creative Direction • Integrated Campaign

I created this self-initiated project to explore how educational content for a science-led supplement brand could feel more premium, engaging, and easier to navigate. The concept reimagines Instagram as a storytelling channel by improving visual hierarchy, pacing, and information architecture while maintaining the brand's credibility. The work demonstrates my approach to translating complex health information into accessible content that encourages users to continue learning rather than feeling overwhelmed.

Developed a strategic product launch concept featuring social creative and email marketingt o demonstrate an integrated customer journey.

Designed a practitioner-focused LinkedIn carousel that translated clinical research into clear, engaging content for healthcare professionals.

Tiny Health

Creative Direction • Social Campaign

For this concept, I explored how motion, typography, and sequential storytelling could simplify a complex health topic for social media. The objective was to create educational content that feels approachable without sacrificing scientific credibility. Every frame was designed to build curiosity, reinforce key messages, and guide viewers naturally through the narrative. The project reflects my interest in designing marketing that educates first while strengthening trust in the brand.

Designed a product launch campaign spanning paid social, email marketing, and web to create a cohesive customer journey across digital touchpoints.

Tumble

Creative Direction • Integrated Campaign

This campaign reimagines Tumble through the lens of modern hospitality. Drawing inspiration from Parisian apartment culture, I created a campaign built around the ritual of gathering—friends sharing cuisine, conversation, and slow evenings in thoughtfully curated spaces. Rather than centering the product, the creative positions Tumble as an enabler of beautiful everyday experiences, appealing to a design-conscious audience with elevated taste and strong cultural curiosity. The concept was designed as a scalable campaign system that could extend across social, email, paid media, and brand storytelling.

A full-scale creative campaign for One World Trade Center’s penthouses, blending CGI, photography, and print design to express a new language of modern prestige.

One World Trade Center

Integrated Campaign • Art Direction

For the launch of the One World Trade Center Penthouses, I led the art direction for campaign imagery supporting one of New York City's most iconic luxury residences. Working closely with photographers, stylists, casting, CGI artists, and internal stakeholders, I helped shape a visual narrative that reflected the sophistication of the property while supporting sales and marketing initiatives. The final creative extended across digital advertising, print, and promotional materials, ensuring a consistent premium experience across every customer touchpoint.

Led end-to-end brand development and market launch for Not That Sweet, spanning naming, verbal identity, visual systems, experiential debut deliverables, and ongoing social content strategy. Work focused on establishing brand presence, shaping audience perception, and guiding engagement through platform-aware creative direction.