[ About ]

Lora is a newly launching plant-based skincare brand inspired by the natural world where a melange of time-tested, pure ingredients combined with current research from around the globe delivers a range of luxurious skincare products. I designed the visual identity, the packaging, creative direction and the website with its “natural luxury” at the forefront of the brand. The Lora brand aesthetics are luxury, but minimalistic, feminine and emotive. I was inspired by nature and the human form while incorporating captivating imagery and a sensual use of typography and organic layout.

[ Challenge ]

• Translating “natural luxury” into a visual system that felt both elevated and accessible
• Creating a minimal yet emotive brand identity that resonated with a wellness-forward audience
• Designing packaging that stood out on shelves while reflecting the purity of the ingredients
• Balancing sensuality and structure through layout and type choices
• Building a digital experience that felt immersive, intuitive, and aligned with the brand’s ethos

[ Services ]

Brand Identity Design, Packaging Design, Creative Direction, Website Design, Typography & Layout System, Art Direction, Ema