[ About ]

Located in the heart of Manhattan, 3 Columbus Circle is a testament to transformation—evolving from a historic industrial structure into a modern architectural landmark. I led the art direction and design of the brochure, capturing this narrative of reinvention through elevated layouts, bold typography, and a refined visual language that reflects both the building’s legacy and its contemporary relevance.

[ Challenge ]

• Translating the story of architectural transformation into a compelling visual narrative
• Balancing historic context with modern sophistication in both tone and design
• Aligning visual tone with the building’s positioning as a hub for commerce and culture
• Creating a cohesive flow between imagery, copy, and spatial design to engage a diverse audience

[ Services ]

Art Direction, Brochure Design, Layout & Typography, Print Production Oversight, Visual Storytelling