[ About ]

Yeshaya is a biodynamic skincare line founded by WOC, for WOC—created to serve the nuanced needs of diverse skin tones and types. Rooted in intentionality and inclusivity, the brand blends earth-derived ingredients with mindful formulation. I led the development of Yeshaya’s brand identity—designing a logo, establishing a thoughtful typographic system, and shaping a voice that feels warm, grounded, and empowering. The visual language reflects the purity of the product while honoring the richness of the brand’s cultural and botanical influences.

[ Challenges ]

• Creating a brand identity that felt elevated yet rooted in authenticity
• Honoring both the founder’s identity and the brand’s biodynamic philosophy
• Ensuring the brand resonated deeply with women of color while standing out in a crowded clean skincare space

[ Services ]

Brand Identity Design, Logo Design, Typography System, Brand Voice & Messaging, Packaging Design, Print Collateral