[ About ]

Raffles Boston brings the iconic sophistication of the Raffles brand to a new, vibrant destination in the heart of the city. With an air of elegance and a touch of mystery, the property blends heritage with modern luxury. I was tasked with designing a 4-page brochure that encapsulated the spirit of the brand while channeling the dynamic energy of Boston. The result is a piece that feels refined, layered, and quietly magnetic—much like the space itself.

[ Challenges ]

• Distilling the rich Raffles brand heritage into a concise and impactful 4-page format
• Balancing the sophistication of a global luxury brand with the fresh, modern energy of Boston
• Working within strict brand guidelines while introducing a distinct sense of place
• Ensuring the brochure felt premium in both design and tactile experience

[ Services ]

Brochure Design, Layout & Typography, Art Direction, Print Production Oversight, Brand Application